Karl Lagerfeld was appointed Creative Director in 1983 and radically revitalised Chanel’s cultural relevance. Rather than simply preserving the archive, he reinterpreted Chanel’s visual codes for a modern global luxury audience.
Karl Lagerfeld was appointed Creative Director in 1983 and radically revitalised Chanel’s cultural relevance. Rather than simply preserving the archive, he reinterpreted Chanel’s visual codes for a modern global luxury audience.