Most families want to give back to the community and support their causes they believe in. On the other hand, society also expects a certain level of patronage from the families. The struggle often is to balance the wants and the needs of philanthropic giving, resulting in a sense of not truly knowing what the philanthropic engagement is good for. Next to a pure financial engagement, a more entrepreneurial approach can be taken in giving and supporting new ventures that focus on an altruistic or philanthropic purpose. The more involved families experience a greater feeling of joy and gratitude than from a transfer made to a charity.